_ss-hd-brand-launch.jpg "SS HD BRAND LAUNCH from michell ss Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 15-Oct-2013
✓ Published: 15-Oct-2013
Description:
Following Orijin’s internationally lauded Supersport “Transformers” and “Point-of-View” Promos, Orijin came up with a concept inspired by the dreamy, surreal “Spider Cam” footage seen at major sporting events - to combine this effect with super real, High Definition 3D CGI and VFX treatments of sport action moments. SuperSport loved the concept, and briefed us to create a campaign for the launch of 6 HD channels across Africa. We made innovative use of various camera techniques; hi
Following Orijin’s internationally lauded Supersport “Transformers” and “Point-of-View” Promos, Orijin came up with a concept inspired by the dreamy, surreal “Spider Cam” footage seen at major sporting events - to combine this effect with super real, High Definition 3D CGI and VFX treatments of sport action moments. SuperSport loved the concept, and briefed us to create a campaign for the launch of 6 HD channels across Africa. We made innovative use of various camera techniques; hi
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