_roadside-mba-product-differentiation-at-rosa-brothers-milk-company.jpg "Roadside MBA: Product Differentiation at Rosa Brothers Milk Company from kellogg business school dean Video Screenshot Preview")
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⏲ Duration: 8 min 88 sec
✓ Published: 19-Sep-2014
✓ Published: 19-Sep-2014
Description:
View the multimedia project, Roadside MBA: Big Lessons from America’s Small Businesses → http://stanford.io/1EY9tfF nnProduct differentiation is key to helping your small business stand out in a crowded commodity market. In this episode of Roadside MBA, three economists journey into California’s agricultural heartland to learn how third generation dairy farmers at Rosa Brothers Milk Company differentiate their product through its packaging.nn_______nMike Mazzeo is an associate professor of
View the multimedia project, Roadside MBA: Big Lessons from America’s Small Businesses → http://stanford.io/1EY9tfF nnProduct differentiation is key to helping your small business stand out in a crowded commodity market. In this episode of Roadside MBA, three economists journey into California’s agricultural heartland to learn how third generation dairy farmers at Rosa Brothers Milk Company differentiate their product through its packaging.nn_______nMike Mazzeo is an associate professor of
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