_how-job-destroyers-and-coffee-drinkers-rule-the-world.jpg "How Job Destroyers and Coffee Drinkers Rule The World from coffee pods for keurig on sale Video Screenshot Preview")
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⏲ Duration: 2 min 2 sec
✓ Published: 12-May-2015
✓ Published: 12-May-2015
Description:
The biggest loser this week: Any brand that has fallen behind on mobile investment as Google announced it fuels more searches on mobile and tablet than on desktop. Brands, however, might need to update their definition of what constitutes mobile investments. For example, all 50 brands in L2’s Hotels but features are sparse. Less than a third feature reviews and just 6% play video on mobile. This is a huge missed opportunity for hotel brands as OTAs could step in, as TripAdvisor did when hotels
The biggest loser this week: Any brand that has fallen behind on mobile investment as Google announced it fuels more searches on mobile and tablet than on desktop. Brands, however, might need to update their definition of what constitutes mobile investments. For example, all 50 brands in L2’s Hotels but features are sparse. Less than a third feature reviews and just 6% play video on mobile. This is a huge missed opportunity for hotel brands as OTAs could step in, as TripAdvisor did when hotels
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