_engineering-intuition-sleek-by-asian-paints.jpg "Engineering Intuition - Sleek by AsianPaints from nagpure Video Screenshot Preview")
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⏲ Duration: 2 min 12 sec
✓ Published: 01-Jul-2017
✓ Published: 01-Jul-2017
Description:
When Sleek by Asian Paints came to us with a challenge to evoke trust for its modular kitchen line, we needed a way to break the myths around the product category and communicate the engineering behind every product. And the only way to do this was to transparently show the customers, the detailed, painstaking process behind every single wood panel manufactured to put together a Sleek Kitchen. nnExcept - their factory was like an old warehouse and did not exude a premium feel. So we redid the en
When Sleek by Asian Paints came to us with a challenge to evoke trust for its modular kitchen line, we needed a way to break the myths around the product category and communicate the engineering behind every product. And the only way to do this was to transparently show the customers, the detailed, painstaking process behind every single wood panel manufactured to put together a Sleek Kitchen. nnExcept - their factory was like an old warehouse and did not exude a premium feel. So we redid the en
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