_microsoft-child-of-the-90s.jpg "Microsoft Child of the 90s from ads in internet explorer Video Screenshot Preview")
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⏲ Duration: 1 min 0 sec
✓ Published: 10-Feb-2018
✓ Published: 10-Feb-2018
Description:
Microsoft released the Column Five-created “Child of the 90s” video for Internet Explorer to support the “Browser You Loved To Hate” campaign and introduce a new, positive brand message. The video capitalized on ’90s nostalgia to reach Gen Y-ers who have long since abandoned IE. Our goal was to welcome a new dialogue by reminding viewers of their early relationship with the brand (through the tagline, “You grew up, so did we”) and inviting them to reacquaint themselves at the Brows
Microsoft released the Column Five-created “Child of the 90s” video for Internet Explorer to support the “Browser You Loved To Hate” campaign and introduce a new, positive brand message. The video capitalized on ’90s nostalgia to reach Gen Y-ers who have long since abandoned IE. Our goal was to welcome a new dialogue by reminding viewers of their early relationship with the brand (through the tagline, “You grew up, so did we”) and inviting them to reacquaint themselves at the Brows
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