_aaa-124-insurance-39softball-family39-tv-spot.jpg "AAA | Insurance 'Softball Family' TV Spot from tv ads aaa Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 30-Mar-2018
✓ Published: 30-Mar-2018
Description:
AAA sought a fresh 3-year auto insurance campaign to combat outdated ads and declining market share. Their print and digital materials needed rejuvenation, and brand awareness was fluctuating in key markets - CA and TX.nnnWe aimed to revolutionize the traditional direct-response TV approach into a versatile, story-driven campaign. Our strategy centered around spots that could flex between direct response, brand response, and brand based on the market and testing. nnnSince price is a top factor i
AAA sought a fresh 3-year auto insurance campaign to combat outdated ads and declining market share. Their print and digital materials needed rejuvenation, and brand awareness was fluctuating in key markets - CA and TX.nnnWe aimed to revolutionize the traditional direct-response TV approach into a versatile, story-driven campaign. Our strategy centered around spots that could flex between direct response, brand response, and brand based on the market and testing. nnnSince price is a top factor i
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