Case - adidas - Biggest Shirt from games 240 400 Watch Video
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Description: adidas in Denmark wanted to help the danish fans show their support to the national soccer team. They also wanted to recruit and engage their own fans on Facebook. nFirst of all, they needed a place to gather the fans, so we set up the official danish adidas football page on Facebook. To get attention and engage the fans we launched an activity called “Biggest Shirt”. It was a recruitment campaign where the official danish team jersey increased in size as more fans liked the page. nnTo expla
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