Danino Discover the Animals AR Campaign from group webcams Watch Video
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Description: Danone Group's Danino wanted to boost brand loyalty, strengthen its mascot Dino’s emotional bond with children and simultaneously increase sales. To answer these goals, we utilized a diverse set of technologies such as 3D, Flash, augmented reality, and object recognition to make children undergo a memorable and magical experience.nnThe 2-month campaign has proven to be a huge success. The “Discover the Animals” application has been used by 2 million different visitors.It gained over 180,
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