_mtv-international-brand-refresh-network-identity-amp-branding.jpg "MTV International Brand Refresh - Network Identity & Branding from griffith logo Video Screenshot Preview")
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⏲ Duration: 2 min 31 sec
✓ Published: 18-Mar-2012
✓ Published: 18-Mar-2012
Description:
Triggered by the new MTV logo, the focus of the brand refresh was to build non the stand-out characteristics of the first-ever global rebrand in 2009. nnAt its core is a closer alignment of the brand to our show content as well as na design evolution across all media. Essentially a flexible brand tool kit – nsmart and adaptable, whilst still full of personality.nnArt Directors: Carlos Carrasco, Dylan GriffithnCreative Director: Roberto BagattinAssociate Creative Director: Anna CaregnatonIn-hou
Triggered by the new MTV logo, the focus of the brand refresh was to build non the stand-out characteristics of the first-ever global rebrand in 2009. nnAt its core is a closer alignment of the brand to our show content as well as na design evolution across all media. Essentially a flexible brand tool kit – nsmart and adaptable, whilst still full of personality.nnArt Directors: Carlos Carrasco, Dylan GriffithnCreative Director: Roberto BagattinAssociate Creative Director: Anna CaregnatonIn-hou
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_mtv-brand-refresh-reel-2011-3min-cutdown.webp "A whole heap of talented people were involved in this MTV 2011 Brand Refresh Reel.nnEverything about the MTV 2011 refresh had been thoroughly considered and brilliantly executed by a team of talented people - and it was my job to help explain that.nnGraphically pointing out why certain decisions have been made and highlighting various aspects of others. I animated the 'explanatory' sections of the film in an effort to point out the thought that went in to every decision. From how the MTV logo")
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