Powerball Halftime Show - A Promotional Halftime Show [DEMO] from event on a piste Watch Video
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Description: To launch the Georgia Lottery’s new Powerball game in 2012, BBDO advertising agency asked Moment Factory to produce a halftime show for an Atlanta Hawks NBA home game against the Cleveland Cavaliers. In for the energy and focus of the event to not dissipate as fans stepped out for a break, we needed to capture the audience’s attention quickly as the players left the court in order at halftime.nnThe initial connection between the excitement of watching your favourite team play basketball and
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