_the-iconic-change-the-way-you-shop.jpg "The Iconic - Change the way you shop from shop direct online shopping Video Screenshot Preview")
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⏲ Duration: 45 sec
✓ Published: 24-Apr-2013
✓ Published: 24-Apr-2013
Description:
I won a competitive pitch to direct this live-action spot for Australian online fashion brand, The Iconic for Ogilvy Sydney. nnThe commercial gave me the chance to work with Australian writers and comedians Christiaan Van Vuuren and Nick Boshier in the guise of their characters The Bondi Hipsters. nnDirecting comedy was an awesome challenge, as well as choreographing moving theatrical sets to tell the story of why shopping in a mall sucks compared to online.nnSydney's creative power house Mighty
I won a competitive pitch to direct this live-action spot for Australian online fashion brand, The Iconic for Ogilvy Sydney. nnThe commercial gave me the chance to work with Australian writers and comedians Christiaan Van Vuuren and Nick Boshier in the guise of their characters The Bondi Hipsters. nnDirecting comedy was an awesome challenge, as well as choreographing moving theatrical sets to tell the story of why shopping in a mall sucks compared to online.nnSydney's creative power house Mighty
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