_between-a-rock-and-rising-cpms-how-retailers-can-win-at-paid-social-in-2022.jpg "Between A Rock And Rising CPMs. How Retailers Can Win At Paid Social In 2022 from cpms facebook Video Screenshot Preview")
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⏲ Duration: 26 min 84 sec
✓ Published: 17-Jun-2022
✓ Published: 17-Jun-2022
Description:
The first quarter has been a challenge for retailers advertising on Facebook with competition continuing to rise. After record-high CPMs in the fourth quarter of last year, retailers have had little rest bite in the first quarter of 2022 as CPMs have not declined post-peak as much as they have in previous years.nnWith expectations that CPMs will stay high into the second quarter, we ran this webinar on the 16th of June looking at the practical steps retailers can take to navigate the rising cost
The first quarter has been a challenge for retailers advertising on Facebook with competition continuing to rise. After record-high CPMs in the fourth quarter of last year, retailers have had little rest bite in the first quarter of 2022 as CPMs have not declined post-peak as much as they have in previous years.nnWith expectations that CPMs will stay high into the second quarter, we ran this webinar on the 16th of June looking at the practical steps retailers can take to navigate the rising cost
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