_toms-the-toms-story.jpg "TOMSThe TOMS Story from hight story Video Screenshot Preview")
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⏲ Duration: 1 min 94 sec
✓ Published: 20-Nov-2013
✓ Published: 20-Nov-2013
Description:
TOMS charged us with telling their origin story. And tell we did! nnWe used TOMS' word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie. nnTOMS didn't start with an idea for a shoe. In fact, it was the absence of the shoe that started it all...nnClient: TOMSnAgency: Giant AntnDirected by Giant AntnProducer: Brant CheethamnScript: Jay Grandin, Leah NelsonnCr
TOMS charged us with telling their origin story. And tell we did! nnWe used TOMS' word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie. nnTOMS didn't start with an idea for a shoe. In fact, it was the absence of the shoe that started it all...nnClient: TOMSnAgency: Giant AntnDirected by Giant AntnProducer: Brant CheethamnScript: Jay Grandin, Leah NelsonnCr
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