_lexus-rc-dc.jpg "LEXUS RCDC from pict Video Screenshot Preview")
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⏲ Duration: 99 sec
✓ Published: 20-Dec-2013
✓ Published: 20-Dec-2013
Description:
LEXUS RCnAutomotive eye candynnFor the unveiling of the first-ever LEXUS RC, a Concept-to-Reality Coupé with deeply contoured lines and invigorating performance, the people at Lexus naturally wanted a strongly emotional, fast-paced launch movie to fit their new, exceptional vehicle. Seizing the initial concept from agency Dentsu/Pict Inc., Storz & Escherich teamed up with notorious music-video director Specter for further creative development.nnThe outcome was screened at the Tokyo Motor
LEXUS RCnAutomotive eye candynnFor the unveiling of the first-ever LEXUS RC, a Concept-to-Reality Coupé with deeply contoured lines and invigorating performance, the people at Lexus naturally wanted a strongly emotional, fast-paced launch movie to fit their new, exceptional vehicle. Seizing the initial concept from agency Dentsu/Pict Inc., Storz & Escherich teamed up with notorious music-video director Specter for further creative development.nnThe outcome was screened at the Tokyo Motor
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