_escape-plan-promo-campaign-in-social-media.jpg "Escape Plan: promo campaign in social media from how to vk account Video Screenshot Preview")
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⏲ Duration: 98 sec
✓ Published: 22-Apr-2014
✓ Published: 22-Apr-2014
Description:
Client: Central Partnershipnhttps://vimeo.com/90121310nTask: Raise awareness of the Escape Plan movie release. Increase the box office results by attracting the 12-25 y.o. viewers to the theater.nConcept: Engage potential viewers with an interactive prison break gamenImplementation: Using social network websites and gamification elements, we created an interactive story of one Ray Greene who escapes from prison with Internet users' help. In Moscow movie theaters, a glass-wall prison cell with
Client: Central Partnershipnhttps://vimeo.com/90121310nTask: Raise awareness of the Escape Plan movie release. Increase the box office results by attracting the 12-25 y.o. viewers to the theater.nConcept: Engage potential viewers with an interactive prison break gamenImplementation: Using social network websites and gamification elements, we created an interactive story of one Ray Greene who escapes from prison with Internet users' help. In Moscow movie theaters, a glass-wall prison cell with
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