d.thinking @ P&G - How DT help the P&G redesign theirbusiness model from pantene 2006 Watch Video
Preview(s):
Gallery
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 28 min 31 sec ✓ Published: 21-Jul-2011
Description: Claudia Kotchka, the VP Design Innovation and Strategy, The Procter & Gamble Company, talks about how to use desgin thinking to transform P&G into a new successful business.nnClaudia joined P&G in 1978 in Marketing. During her career at P&G, she led the marketing for many of the company's biggest brands, including Crest, Pampers, Pantene, and Head & Shoulders. Through out this time she gained a reputation as an innovator and change agent. In 2001, CEO A.G. Lafley, appointed C
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)