_aim12418-hiring-and-leading-excellent-marketing-teams.jpg "AIM|18 Hiring and Leading Excellent Marketing Teams from benchmark quotes Video Screenshot Preview")
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⏲ Duration: 36 min 20 sec
✓ Published: 25-Jun-2018
✓ Published: 25-Jun-2018
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EXECUTIVE SUMMARYnHigh performance is a double-edged sword: Great marketing teams need a healthy balance between technology and the human touch. Don’t get caught up in being an early adopter at the expense of your overall service strategy. Link all your touchpoints as much as possible. nnGREAT MOMENTSnAs the panelists compared multifamily to other industries — sometimes with multifamily appearing in a negative light due to its stereotype for being behind the technology curve — panelist Mel
EXECUTIVE SUMMARYnHigh performance is a double-edged sword: Great marketing teams need a healthy balance between technology and the human touch. Don’t get caught up in being an early adopter at the expense of your overall service strategy. Link all your touchpoints as much as possible. nnGREAT MOMENTSnAs the panelists compared multifamily to other industries — sometimes with multifamily appearing in a negative light due to its stereotype for being behind the technology curve — panelist Mel
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