egta's and The GTVG's Online Talk with Karen Nelson-Field on the power of TV in the attention economy from egta Watch Video
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⏲ Duration: 37 min 20 sec ✓ Published: 20-Nov-2020
Description: During this webinar, Karen presented a summary of her ground-breaking work on video advertising effectiveness across multiple platforms through Australia, the UK and USA as well as her most recent research for the DACH region (Germany, Austria and Switzerland) - aptly named Not all reach is equal.
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