_apprendre-utiliser-un-nouveau-produit-comment-faire-et-quel-rle-pour-le-marketing.jpg "Apprendre à utiliser un nouveau produit : comment faire et quel rôle pour le marketing ? from acquisition process model Video Screenshot Preview")
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⏲ Duration: 1 min 87 sec
✓ Published: 21-Apr-2023
✓ Published: 21-Apr-2023
Description:
Prix Académique de la Recherche en Management – Prix Syntec Conseil 2022nUn certain nombre de recherches en marketing s’intéressent aux coûts d’apprentissage de l’utilisation des produits qui sont liés à l’acquisition de connaissances déclaratives et procédurales dans ce contexte. En revanche, peu d’attention est accordée au processus d’apprentissage lui-même et à la manière dont les clients apprennent concrètement à utiliser les nouveaux produits. Cette recherche expl
Prix Académique de la Recherche en Management – Prix Syntec Conseil 2022nUn certain nombre de recherches en marketing s’intéressent aux coûts d’apprentissage de l’utilisation des produits qui sont liés à l’acquisition de connaissances déclaratives et procédurales dans ce contexte. En revanche, peu d’attention est accordée au processus d’apprentissage lui-même et à la manière dont les clients apprennent concrètement à utiliser les nouveaux produits. Cette recherche expl
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