_make-them-pay-case-study-client-elle-uk.jpg "Make Them Pay Case Study (Client - ELLE UK) from is 2057 prime Video Screenshot Preview")
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⏲ Duration: 1 min 15 sec
✓ Published: 06-May-2014
✓ Published: 06-May-2014
Description:
Over 40 years after the Equal Pay Act was introduced, British women still earn 20% less than their male colleagues. This gap isn’t expected to close until 2057. Make Them Pay was created to close it sooner. nnIt encouraged women to do the most taboo thing they could in business: ask their male colleagues what they earned. A simple, terrifying question to agitate Government for change.nnThe impact goes far beyond the 124m social media impressions received. Not only was the campaign endorsed by
Over 40 years after the Equal Pay Act was introduced, British women still earn 20% less than their male colleagues. This gap isn’t expected to close until 2057. Make Them Pay was created to close it sooner. nnIt encouraged women to do the most taboo thing they could in business: ask their male colleagues what they earned. A simple, terrifying question to agitate Government for change.nnThe impact goes far beyond the 124m social media impressions received. Not only was the campaign endorsed by
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