Brits will bake 66 million treats over Easter – but 40% will end up in the bin from gone sound geunny l Watch Video

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✓ Published: 29-Mar-2024

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Budding home bakers will make a whopping 66 million sweet treats over the Easter weekend – but four in 10 admit some of these will be destined for the bin.<br/><br/>A poll of 2,000 adults found 44 per cent – the equivalent of 23 million Brits – are set to bake something over the long weekend, with wannabe pâtissiers creating an average of three items. <br/><br/>However, 45 per cent admit their skills in the kitchen leave a lot to be desired – and for 32 per cent, their creations haven’t always been suitable to serve to guests.<br/><br/>Of these botched bakes, 28 per cent were burnt to a crisp, 19 per cent dropped the finished product on the floor, nine per cent even confused the sugar with salt. <br/><br/>The research was commissioned by Maltesers, which has launched the ‘Easter Hop-line’, an emergency delivery service that sends Maltesers Bunnies out to cover up any baking imperfections.<br/><br/>Florence Kayll, 'head of Easter' for the chocolate company, said: “Easter has become the busiest time of year for bakers, and we all know pulling off the perfect bake isn’t as easy as they make it look on social media.”<br/><br/>It also emerged many have gone to great lengths to salvage their baking disasters, with 38 per cent shaving off the burnt bits. <br/><br/>While 37 per cent have attempted to hide an imperfection with icing, and 30 per cent resorted to serving themselves the ugliest slice. <br/><br/>However, getting distracted (23 per cent) is the top excuse for these mishaps, along with misreading recipes (20 per cent) and overestimating their own abilities (18 per cent).<br/><br/>Although the bakes might not always be perfect, 43 per cent still love baking during the Easter period. <br/><br/>Of these, 48 per cent reckon it’s a good activity to get the family together, and 40 per cent say it is one of their favourite memories growing up.<br/><br/>And 39 per cent said whipping up a sweet treat in the kitchen at Easter makes them feel nostalgic. <br/><br/>Cakes (67 per cent), biscuits (32 per cent), and brownies (30 per cent) are set to be the most popular items baked over Easter – as the average budding home baker has four recipes in their repertoire. <br/><br/>While others will be trying their hand at scones (25 per cent) and muffins (24 per cent) over the weekend. <br/><br/>Anyone in need of the Easter Hop-line in London, Cardiff, and Edinburgh can call 0800-5335-HOP (0800-5335-467) on Saturday 30th for help with their bakes.