_chris-thompson39s-suave-for-men-clay-matthews-partnership-highlights.jpg "Chris Thompson's Suave for Men Clay Matthews Partnership Highlights from new 3x video Video Screenshot Preview")
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⏲ Duration: 1 min 23 sec
✓ Published: 09-Nov-2012
✓ Published: 09-Nov-2012
Description:
Video recap of the results behind my biggest win at Unilever.I was one of the most successful marketers in the history of Unilever—I achieved the top CPM on record at Unileveracross all investments by all brands by more than 3x the next best CPM, all without funding, senior direction, or agency support (this NEVER happens in the brand role at Unilever) and did this 10x faster than average.nnI grew the Suave for Men business over 35% (vs. goal @10%), while spending less than 1/20th the amou
Video recap of the results behind my biggest win at Unilever.I was one of the most successful marketers in the history of Unilever—I achieved the top CPM on record at Unileveracross all investments by all brands by more than 3x the next best CPM, all without funding, senior direction, or agency support (this NEVER happens in the brand role at Unilever) and did this 10x faster than average.nnI grew the Suave for Men business over 35% (vs. goal @10%), while spending less than 1/20th the amou
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