_big-heart-pet-brands-video-case-study.jpg "big heart pet brands video case study from cbx Video Screenshot Preview")
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⏲ Duration: 1 min 72 sec
✓ Published: 04-May-2015
✓ Published: 04-May-2015
Description:
Close your eyes. What do you see when you hear the name Del Monte? Fruits and veggies, right? You probably didn’t see dogs or cats. But by the time Del Monte sold the languishing consumer goods division (the fruit and vegetables) in 2014, pet care accounted for the majority of the business with iconic product brands like Milk Bone, Meow Mix, and many more. Following the sale of the consumer division, we helped the company create a new name, Big Heart Pet Brands, identity and corporate office s
Close your eyes. What do you see when you hear the name Del Monte? Fruits and veggies, right? You probably didn’t see dogs or cats. But by the time Del Monte sold the languishing consumer goods division (the fruit and vegetables) in 2014, pet care accounted for the majority of the business with iconic product brands like Milk Bone, Meow Mix, and many more. Following the sale of the consumer division, we helped the company create a new name, Big Heart Pet Brands, identity and corporate office s
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