Bye bye marketer, welcome Human Activator | Keynote at BAM Marketing Congress 2020, Sarah Steenhaut from bam marketing Watch Video
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⏲ Duration: 16 min 66 sec ✓ Published: 19-Mar-2021
Description: Digitization, technology and data have been the focus of marketing in the previous decade. Gradually, the discipline lost its touch with the person behind the customer. Yet the essence of marketing is nurturing human relationships with all of your stakeholders. That’s why we plea for an enlarged human-oriented marketing approach, embodied by the Human Activator. This Human Activator observes individual human drivers and social shifts in order to bring back the human to a central position in bu
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