_branding-rishta-animal-adoption.jpg "Branding: Rishta-Animal Adoption from karthika Video Screenshot Preview")
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⏲ Duration: 65 sec
✓ Published: 04-Feb-2011
✓ Published: 04-Feb-2011
Description:
Rishta is an attempt to raise awareness about animal adoption, and to promote the same.nIt narrates the arrival of a new member at home, shot from the view point of 'the new member'.nWe can see anticipation, excitement and doubtfulness in their faces, and what 'the new member' identifies or assumes, how the new life is going to be.nThe words 'pet' or 'animal' are avoided throughout the campaign, instead referred to as a 'friend'.nThis 'friend' fills in the void in their lives, especially in the
Rishta is an attempt to raise awareness about animal adoption, and to promote the same.nIt narrates the arrival of a new member at home, shot from the view point of 'the new member'.nWe can see anticipation, excitement and doubtfulness in their faces, and what 'the new member' identifies or assumes, how the new life is going to be.nThe words 'pet' or 'animal' are avoided throughout the campaign, instead referred to as a 'friend'.nThis 'friend' fills in the void in their lives, especially in the
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