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Description: When consumers purchase durable goods, they expect them to live up to a certain standard and continue to do so. Durable good purchases are the result of cost-benefit analysis and a good deal of brand research. Curion helps brands position themselves as dependable, reliable, and over time, cost-effective.nnDrive impact through:nAttitude and behaviornClaims substantiationnDurabilitynUsabilitynFunctionalitynProduct and packaging selectionnOptimized packaging
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