_peugeot-208-launch-story.jpg "PEUGEOT 208 LAUNCH STORY from marquese scott Video Screenshot Preview")
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⏲ Duration: 1 min 20 sec
✓ Published: 24-Nov-2019
✓ Published: 24-Nov-2019
Description:
In launching the Peugeot 208 we managed to get a French car to No.1 in the UK music charts. We commissioned ‘Feel The Love’ by Rudimental to be the soundtrack and hip hop dancer Marquese Scott to be the body of the campaign. A No.1 single, 25-date UK experiential tour and feature at The 2012 Goodwood Festival of Speed later, we had also broken Peugeot’s 10-year record for advance orders – and reached over 10.5million views on YouTube.
In launching the Peugeot 208 we managed to get a French car to No.1 in the UK music charts. We commissioned ‘Feel The Love’ by Rudimental to be the soundtrack and hip hop dancer Marquese Scott to be the body of the campaign. A No.1 single, 25-date UK experiential tour and feature at The 2012 Goodwood Festival of Speed later, we had also broken Peugeot’s 10-year record for advance orders – and reached over 10.5million views on YouTube.
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