_lexus-litcar-case-study.jpg "Lexus LITCar Case Study from star one show video song Video Screenshot Preview")
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⏲ Duration: 1 min 20 sec
✓ Published: 23-Feb-2017
✓ Published: 23-Feb-2017
Description:
To show off the expressive design of the 2017 Lexus IS, we covered an IS with 41,999 individually programmable LED lights. The lights were programmed into three modes. Attract, which highlighted the lines and curves of the car. Data Viz, which visualized music into never-repeating displays and images. And finally Gesture, where through a Kinect a driver could control the patterns through body language. To engage a millennial audience, we made a video showcasing the car's abilities to a custom so
To show off the expressive design of the 2017 Lexus IS, we covered an IS with 41,999 individually programmable LED lights. The lights were programmed into three modes. Attract, which highlighted the lines and curves of the car. Data Viz, which visualized music into never-repeating displays and images. And finally Gesture, where through a Kinect a driver could control the patterns through body language. To engage a millennial audience, we made a video showcasing the car's abilities to a custom so
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