How I learned to stop worrying and love A B testing :: Paolo Malabuyo from heartless video Watch Video

⏲ Duration: 22 min 50 sec
✓ Published: 19-Jun-2017

Description:
A/B Testing is often misunderstood and feared by designers. How can you replace your training & judgment with cold, heartless data? We often fear what we don't know and understand.nnIn this video from IxDA Oslo's meetup with Paolo Malabuyo of Netflix, you'll hear how one designer came across A/B Testing, learned how to do it, learned to stop worrying and began to love it. Walk through the theory and see it in practice with specific real-world examples from Netflix's product experience.nn:: A