Big 12 looking into private equity & selling conference name? from mag coda Watch Video
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⏲ Duration: 3:35 👁 View: 50K times ✓ Published: 14-Jun-2024
Description: According to multiple reports, the Big 12 is looking at selling the naming rights to their conference's name to Allstate, as well as selling a stake in their conference to private equity. This could bring an influx of cash that would rival the SEC and Big Ten, but does this just open the door to more and more corporate sponsors invading college football?
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