_the-rumpus-room-amp-pet-shop-boys-39integral39-2007.jpg "The Rumpus Room & Pet Shop Boys 'Integral' (2007) from trr Video Screenshot Preview")
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⏲ Duration: 81 sec
✓ Published: 01-Mar-2012
✓ Published: 01-Mar-2012
Description:
‘Integral’ is a single by the Pet Shop Boys that questions the increased pressure on civil liberties in a digital society. Our brief was to create an interactive online music video for it’s 2007 release.nnThe video utilises QR-codes that link to content relating to the issues raised in the film. We also invited civil liberty activists and the PSB community to create web content to sit behind the barcodes, as well as inviting them to appear in the film.nnThe video earned over a million view
‘Integral’ is a single by the Pet Shop Boys that questions the increased pressure on civil liberties in a digital society. Our brief was to create an interactive online music video for it’s 2007 release.nnThe video utilises QR-codes that link to content relating to the issues raised in the film. We also invited civil liberty activists and the PSB community to create web content to sit behind the barcodes, as well as inviting them to appear in the film.nnThe video earned over a million view
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