_zsc-essence-of-lions-case-study.jpg "ZSC Essence of Lions case study from stadium case study Video Screenshot Preview")
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⏲ Duration: 1 min 12 sec
✓ Published: 17-May-2021
✓ Published: 17-May-2021
Description:
When the Swiss government banned the attendance of sports events in response to the Covid-19 pandemic, thousands of fans of Zurich’s ZSC Lions hockey club were left with season tickets they couldn’t use. These tickets form a crucial part of the club’s funding. nnTo inspire fans to renew their tickets in spite of the growing uncertainty surrounding the next season, the club created “The Essence of Lions” by melting and bottling ice from its home stadium rink. nnThe bottles were sent to
When the Swiss government banned the attendance of sports events in response to the Covid-19 pandemic, thousands of fans of Zurich’s ZSC Lions hockey club were left with season tickets they couldn’t use. These tickets form a crucial part of the club’s funding. nnTo inspire fans to renew their tickets in spite of the growing uncertainty surrounding the next season, the club created “The Essence of Lions” by melting and bottling ice from its home stadium rink. nnThe bottles were sent to
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