_a-visualization-of-brand-affinities-communication-goals-and-fan-engagement-through-brand-posts.jpg "A visualization of brand affinities, communication goals, and fan engagement through brand posts. from initial netflix Video Screenshot Preview")
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⏲ Duration: 23 sec
✓ Published: 30-Oct-2014
✓ Published: 30-Oct-2014
Description:
Each color is a label for one of the 10 brands. Each dot/circle on the canvas is a Facebook company post. There are a couple of hundred from each brand and about 4000 in total.nnThe post positions within a brand reveal something about the brand's communication goals and marketing strategies. For example, BMW has two separately clusters of posts (in the middle of the canvas, separated by posts from Chanel and Ralph Lauren). It means that BMW makes roughly two different kinds of posts that attract
Each color is a label for one of the 10 brands. Each dot/circle on the canvas is a Facebook company post. There are a couple of hundred from each brand and about 4000 in total.nnThe post positions within a brand reveal something about the brand's communication goals and marketing strategies. For example, BMW has two separately clusters of posts (in the middle of the canvas, separated by posts from Chanel and Ralph Lauren). It means that BMW makes roughly two different kinds of posts that attract
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