TV: James Villas - 'Yes You Can' from james villas Watch Video
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Description: WriternnJames Villas came to us with an image problem. They were thought of as too expensive - and only for Waitrose shoppers. nnThere are a series of these ads currently running on air. My only contribution to the campaign was the strap line, which I designed to combat this misconception and tie up the concept.
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