D&AD new blood - WWF - Laurence Kite from pirate pro Watch Video
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Description: The ChallengennInspire a new generation to understand that we all have an impact on our planet and an effect on its health. Take the Living Planet Report findings and make them relevant and accessible to the ‘always on’ generation. Find a way to communicate that our relationship with the planet is reciprocal: we need the planet and the planet needs us. All the evidence is there. So how do you make people engage with it and then change their behaviour?nnWho it’s fornn14 to 24 year olds,
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