KFC WOW@25 CAMPAIGN - AN AUGMENTED REALITY APP from currency Watch Video
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Description: Advertising Agency: Blink Digital, Mumbai, IndianCreative Director: Dooj RamchandaninArt Director: Yogesh ShirkenCopywriter: Vandit Panvelkarn3D Modeller: Mayur BetnApp Developer: Prabhu Kumar DasarinPublished: March 2013nnnObjectivennTo promote the newly launched KFC WOW Menu and emphasize its price point.nnSolutionnnKFC India WOW@25 Digital Campaign answered an oft-asked question: What KFC treats can you get with the money in your wallet? We used Augmented Reality on smartphones and on the web
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