_new-concerns-around-social-media-and-brand-image-rahaf-harfoush.jpg "New Concerns Around Social Media and Brand Image: Rahaf Harfoush from rahaf Video Screenshot Preview")
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⏲ Duration: 88 sec
✓ Published: 29-Mar-2012
✓ Published: 29-Mar-2012
Description:
Digital strategy speaker Rahaf Harfoush explains that modern brand strategies need to pay special attention to new disruptive dangers. An unwanted tweet from within an organization can immediately impact stock prices. Meanwhile, this new era requires CEOs to take a more active role in being the face of their brands instead of throwing to their PR teams.
Digital strategy speaker Rahaf Harfoush explains that modern brand strategies need to pay special attention to new disruptive dangers. An unwanted tweet from within an organization can immediately impact stock prices. Meanwhile, this new era requires CEOs to take a more active role in being the face of their brands instead of throwing to their PR teams.
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