_australia-land-of-quattro-an-interactive-tv-spot-for-audi.jpg "Australia. Land of quattro - An interactive TV spot for Audi from dow Video Screenshot Preview")
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⏲ Duration: 1 min 40 sec
✓ Published: 26-Jul-2013
✓ Published: 26-Jul-2013
Description:
Australia. Land of quattro is no ordinary TV commercial. nnWe hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial - designed to be instantly and infinitely remixable from the comfort of your couch. nnTo achieve this we had to reinvent the way we shot a commercial. We used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over
Australia. Land of quattro is no ordinary TV commercial. nnWe hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial - designed to be instantly and infinitely remixable from the comfort of your couch. nnTo achieve this we had to reinvent the way we shot a commercial. We used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over
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