_john-grisham-theodore-boone-bars.jpg "John Grisham - Theodore Boone - Bars from kid tv ad that Video Screenshot Preview")
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⏲ Duration: 15 sec
✓ Published: 28-May-2010
✓ Published: 28-May-2010
Description:
Honest worked with ad agency Cossette on the launch of John Grisham's latest thriller, 'Theodore Boone: Kid Lawyer', a crime novel aimed at teens. The goal was to introduce the character of Theo Boone in a unique way and give hints to the crime and mystery that he's involved in without giving any of the plot away.nnWe directed and produced three commercials and created a website that delve into Theo's backstory, the criminals he's put away, and clues to new crimes that have been committed.nnThe
Honest worked with ad agency Cossette on the launch of John Grisham's latest thriller, 'Theodore Boone: Kid Lawyer', a crime novel aimed at teens. The goal was to introduce the character of Theo Boone in a unique way and give hints to the crime and mystery that he's involved in without giving any of the plot away.nnWe directed and produced three commercials and created a website that delve into Theo's backstory, the criminals he's put away, and clues to new crimes that have been committed.nnThe
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