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Description: Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.nnClient: NikennCreative agency: InstinctnCreatives: Kolya Fabrika, Olga Veretinskaya, Maxim DemkinnProducers: Anna Chaplygina, Tatyana ChepkonAccounts: Natalya Yasonova, Elena TochilkinanSocial: Darya Tulupova, Alexandra SurinannStreet art partners: Zuk ClubnnMedia agencies: Mindshare Russia, Shaco
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