The Making of Always Working from russi Watch Video

⏲ Duration: 1 min 29 sec
✓ Published: 22-Mar-2016

Description:
“It’s about making something better,” says director Yves Geleyn. “McDonald’s wanted to communicate how they’re always working to make a Happy Meal better, which can be told quite functionally, but we wanted to tell the story with some charm.”nnThe 60-second spot – created alongside Leo Burnett London – follows a group of miniature men and women on a journey through the idyllic British countryside as they improve the Happy Meal’s contents. “We played with scale and proportio