How to Talk to People About Wealth That Inspires Major Gifts of Assets: The Science & The Sentences from income bonds Watch Video
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⏲ Duration: 38 min 61 sec ✓ Published: 02-Sep-2022
Description: Wealth is not held in cash; it’s held in other assets like stocks, bonds, real estate, and IRAs. Research shows that shifting donors to giving from their wealth (assets), rather than just from their cash (disposable income) can lead to transformational donations. nnBut how can we actually make this happen? Talking about someone else’s wealth can be scary!nnIn this presentation, Professor James walks through the step-by-step process that makes these conversations simple, easy, and stress free
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