Mohnish Pabrai Talk at TiE SoCal (Irvine, CA) on Marketing & Branding - February 26, 2014 from bhide Watch Video
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⏲ Duration: 48 min 80 sec ✓ Published: 15-Mar-2014
Description: Getting Customers, Scaling and Building Brand.nnSales/Marketing Reading Materials Referenced in Mohnish’s Presentationnn1.tMarketing High Technology by William Davidown2.tPower vs. Force by David Hawkinsn3.tStrategic Selling by Miller/Heimann4.tConceptual Selling by Miller/Heimann5.tSuccessful Large Account Management by Miller/Heimann6.tThe Origin and Evolution of New Businesses by Amar Bhiden7.tInc. Magazine Subscriptionn8.tOgilvy on Advertising by David Ogilvyn9.tIn Search of Excellence by
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)