_nike-air-max.jpg "Nike ~ Air Max from s the Video Screenshot Preview")
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⏲ Duration: 32 sec
✓ Published: 18-Nov-2016
✓ Published: 18-Nov-2016
Description:
Go Lighter, Go Longer.nnA metaphorical exploration of air and the negative space it occupies.nnThe Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.nnSee full project here: mvsm.com/project/air-max-2017nnCREDITS —nConcept, Design & Direction:nManvsMachinennClient:nNike EuropennAudio:nZelig
Go Lighter, Go Longer.nnA metaphorical exploration of air and the negative space it occupies.nnThe Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.nnSee full project here: mvsm.com/project/air-max-2017nnCREDITS —nConcept, Design & Direction:nManvsMachinennClient:nNike EuropennAudio:nZelig
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