_international-dialogues-2010-bjarke-ingels-pt-1.jpg "International Dialogues 2010: Bjarke Ingels pt 1 from big bjarke ingels group Video Screenshot Preview")
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⏲ Duration: 9 min 23 sec
✓ Published: 28-Jan-2011
✓ Published: 28-Jan-2011
Description:
Bjarke Ingels, BIG Bjarke Ingels Group, DenmarknnBjarke Ingels argues that if sustainable designs are to become competitive it cannot be purely for moral or political reasons – they have to be more attractive and desirable than the non-sustainable alternative. Otherwise people will only ever choose it when they are in a special mood to 'do the right thing' – the other 95% of the time, they will simply choose what they want. nIn a series of projects Bjarke Ingels shows examples of how sustain
Bjarke Ingels, BIG Bjarke Ingels Group, DenmarknnBjarke Ingels argues that if sustainable designs are to become competitive it cannot be purely for moral or political reasons – they have to be more attractive and desirable than the non-sustainable alternative. Otherwise people will only ever choose it when they are in a special mood to 'do the right thing' – the other 95% of the time, they will simply choose what they want. nIn a series of projects Bjarke Ingels shows examples of how sustain
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