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Description: Turn Heads. Hard. nnInsights:nnThe unapologetic attitude and tone are refreshing. It says that beauty isn’t just about the face--it’s about the persona you present to the world. Personality is where Il Makiage really stands out in the market. They’ve done bitchy and self-absorbed. Why not be funny?nttttttnKey Message/Creative Strategy:ntttttnIl Makiage is a fun brand that will draw attention to you and your best features. Keeping with their unapologetic tone, we will go over the top showin
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