_keeping-up-with-the-rogers-full-length-wilko-ad.jpg "Keeping up with the Rogers - Full Length Wilko Ad from full length play Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 15-Apr-2014
✓ Published: 15-Apr-2014
Description:
Wilkinson has released a series of TV ads featuring ship-proud pirates to announce its rebrand to Wilko. TBWAManchester created the ads, which are its first for the brand since winning the creative account in January. The spots play on the idea of keeping up with the Joneses and feature a pirate captain who, on seeing a rival ship approach, orders his men to go to Wilko to buy supplies to spruce up his vessel. nnTBWAManchesternWritten by :Zoe Harris,nArt director :Ant Harris nDirected by Zak Eme
Wilkinson has released a series of TV ads featuring ship-proud pirates to announce its rebrand to Wilko. TBWAManchester created the ads, which are its first for the brand since winning the creative account in January. The spots play on the idea of keeping up with the Joneses and feature a pirate captain who, on seeing a rival ship approach, orders his men to go to Wilko to buy supplies to spruce up his vessel. nnTBWAManchesternWritten by :Zoe Harris,nArt director :Ant Harris nDirected by Zak Eme
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