_tv-media-buying-in-the-golden-age-of-ctv.jpg "TV Media Buying in the Golden Age of CTV from ipg holding Video Screenshot Preview")
GalleryPlay Video:
(Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
⏲ Duration: 16 min 10 sec
✓ Published: 04-May-2022
✓ Published: 04-May-2022
Description:
Originally presented at Adweek's Convergent TV Summit on April 26th, 2022.nnnCTV and the 2022 Marketplace: Growth or Growing Pains?nAs CTV continues to explode and the Television media buying landscape continues to shift, are we as an industry realizing the potential of this growth or stuck in growing pains? Hear from IPG Magna’s US President Dani Benowitz and ENGINE Global Chief Executive Officer Kasha Cacy on the opportunities and challenges for advertisers—from targeting to measurement as
Originally presented at Adweek's Convergent TV Summit on April 26th, 2022.nnnCTV and the 2022 Marketplace: Growth or Growing Pains?nAs CTV continues to explode and the Television media buying landscape continues to shift, are we as an industry realizing the potential of this growth or stuck in growing pains? Hear from IPG Magna’s US President Dani Benowitz and ENGINE Global Chief Executive Officer Kasha Cacy on the opportunities and challenges for advertisers—from targeting to measurement as
Share with your friends:
Whatsapp | Viber | Telegram | Line | SMS
Email | Twitter | Reddit | Tumblr | Pinterest
Related Videos
_ipg-southern-asia-capital-holding.webp "Wong Leong")
_interpublic-ceo-breaks-down-how-big-tech-and-digital-has-changed-the-advertising-business.webp "Yahoo Finance")
⏲ 6 minutes 45 seconds 👁 227
_cubes-office-tour-of-ipg-mediabrands.webp "Mediabistro")
_the-best-agency-to-start-in-2024-ipga.webp "Keenan")
_mediabistro-tv39s-cubes-ipg-mediabrands.webp "Weston Almond")
_the-most-beautiful-horror-game-since-scorn.webp "IGP")
_about-ipg-124-careers.webp "IPG")
_interpublic-group-visits-the-nyse.webp "New York Stock Exchange")
_ipg-southern-asia-capital-holding.jpg)
_interpublic-ceo-breaks-down-how-big-tech-and-digital-has-changed-the-advertising-business.jpg)
_cubes-office-tour-of-ipg-mediabrands.jpg)
_the-best-agency-to-start-in-2024-ipga.jpg)
_mediabistro-tv39s-cubes-ipg-mediabrands.jpg)
_the-most-beautiful-horror-game-since-scorn.jpg)
_about-ipg-124-careers.jpg)
_interpublic-group-visits-the-nyse.jpg)
![[+]](/images/menu.gif){kind=small}