_5-sou-5-free-sms.jpg "5 sou 5 - Free SMS from hero haiti Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 21-Feb-2012
✓ Published: 21-Feb-2012
Description:
This campaign served to reinforce Digicel's position as the best value mobile provider for the people of Haiti. With the existing '5 sou 5' campaign having been launched in January 2011 Digicel Haiti engaged Studio HMG Advertising to create a fresh, exciting, engaging approach to the campaign. The ultimate objective was convey that with Digicel your minutes/credit/top up lasts longer.nnA big part of this campaign was creating scenarios of every day life and connecting them to Digicel; proving th
This campaign served to reinforce Digicel's position as the best value mobile provider for the people of Haiti. With the existing '5 sou 5' campaign having been launched in January 2011 Digicel Haiti engaged Studio HMG Advertising to create a fresh, exciting, engaging approach to the campaign. The ultimate objective was convey that with Digicel your minutes/credit/top up lasts longer.nnA big part of this campaign was creating scenarios of every day life and connecting them to Digicel; proving th
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