China Up: The China Survival Guide with Dragon Rouge's Kheireddine Sidhoum from the home business survival guide Watch Video
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Description: COM-ENT sits down for tea with our Global Chief Creative Officer Kheireddine Sidhoum to discuss how businesses can successfully establish themselves in China.nnQ: Which value is key to successfully establishing a business in China?nA: In one word, I would say humility.nnQ: If China were an imaginary animal, what would it be?nA: A dragon of course, like us at Dragon Rouge! Although it would definitely be a fire-breathing dragon…nnQ: Why is it challenging for brands to understand Chinese culture
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